Lost Opportunity Analysis

Track and analyze reasons for lost deals to improve win rates and identify patterns

Loss Reasons Distribution

[Interactive Donut Chart]
Showing percentage breakdown of loss reasons
Price/Budget Constraints
18 opportunities
32%
Lost to Competitor
12 opportunities
21%
Timing/Postponed
10 opportunities
18%
Decision Maker Changed
8 opportunities
14%
Other/No Response
8 opportunities
14%

Financial Impact

$1.2M
Total Lost Value
56
Lost Opportunities
Loss by Sales Stage
Discovery: $180K (8 deals)
Needs Assessment: $320K (14 deals)
Proposal: $485K (22 deals)
Negotiation: $215K (12 deals)
Total Impact: $1.2M (56 deals)

Recent Lost Opportunities (Last 30 Days)

Enterprise Systems

John Smith • Lost 3 days ago

$85,000
March 28, 2024
Price/Budget
"Budget constraints, looking for lower cost option"
Proposal

City Medical Center

Sarah Johnson • Lost 5 days ago

$52,000
March 26, 2024
Lost to Competitor
"Chose incumbent vendor for continuity"
Negotiation

Global Industries

Mike Davis • Lost 1 week ago

$18,000
March 21, 2024
Timing/Postponed
"Project postponed indefinitely due to restructuring"
Discovery

TechCorp Solutions

Lisa Chen • Lost 2 weeks ago

$73,000
March 14, 2024
Decision Maker Changed
"New IT director has different vendor preferences"
Proposal

Regional Services

Tom Wilson • Lost 2 weeks ago

$41,000
March 12, 2024
No Response
"Contact went dark after initial proposal"
Proposal

Loss Trends & Analysis

[Interactive Trend Chart]
Showing loss reason trends over time with drill-down capabilities

Key Insights

Price sensitivity increasing: Budget-related losses up 15% compared to last quarter, suggesting market price pressure.
Late-stage losses costly: 60% of lost value occurred in Proposal/Negotiation stages - focus on better qualification.
Competitor pattern: ABC Corp won 8 of 12 competitive losses - analyze their positioning and pricing.
Timing challenges: Project postponements concentrated in Q1 - consider seasonal sales strategies.

Record Loss Reason